Do you love the idea of blogging but don’t know what to blog about? Don’t worry! You are not alone. I know, it’s hard to find a profitable niche for blogging. You may have thousands of ideas popping up in your head or may be struggling to come up with just one but this is all a part of the process. In this article, we’ll discuss what a blogging niche is, some of the good blog niche ideas, and how to find a profitable niche.
What is a Niche?
A niche is simply the topic of your blog. This topic targets a specialized section of the population to solve a problem, to identify a certain issue, or to provide general information.
Finding the right niche is an essential factor that determines the success of your blog. It helps you to identify your audience, generate amazing blog ideas, and plan out different marketing strategies.
When you produce high quality and valuable content in your niche, your audience starts trusting you. It perceives you as the expert of that topic and believes your recommendations while purchasing a product related to that niche.
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8 Profitable Niches for Blogging
According to a number of experts, there are some niches that perform far better than others in terms of website traffic and revenue. These profitable niches include:
- Making Money Online
- Health & Fitness
- Dating & Relationships
- Beauty & Fashion
- Home Designing / DIY
- Budgeting & Finance
Remember, the above-mentioned niches are quite broad and highly competitive. If you want to start a blog in one of these niches, it is better to break it down into a sub-niche which is less competitive and highly profitable. Narrowing down your niche helps you in understanding the interests of your audience in a better way.
How to Find a Profitable Niche
Alright! Now you know about profitable niches, it’s time to finally discuss how you can find your own niche using 6 simple steps. Let’s have a look:
1. Note down Your Interests
Running a blog is a fun process only when the blog niche coincides with your interests. It is important to choose a topic that you enjoy learning and talking about so that you do not lose interest after a few months.
Your interests may include your work, your hobby, or your random self-help activities. It can be anything that ignites the spark in you when you talk about it. Remember, it is not necessary that you should be an expert on the topic you are choosing. You just need to be comfortable with it.
So, just grab a paper and pen. List down all the ideas that are coming to your mind. Don’t overthink. Just go with the flow and write down every topic popping up in your head.
2. Narrow down the List
Once you have written down all the ideas, it’s time to select the best 3 topics that you genuinely love. If you want to create a business blog, then your best 3 topics should be under the above-listed profitable niches so that you can actually make money through your blog.
Now, if you are still not super-passionate about any niche, just spend some hours and do research on the niches you have selected. Analyze which topic you found most interesting. If you have a certain topic on your list that you can read and talk about for several hours, that’s where your interest lies. You should consider that topic.
Now, follow the next steps to have the final pick.
3. Check the Stability of Your Niche
While deciding a niche, you should always consider the market trends. This gives you a good idea about the profitability of a niche as well as its competition.
Let’s consider an example:
You have good information about acne and want to start a blog on it. So, you will look if the topic can get a good audience and how much competition it has.
Google Trends is a great website by Google that tells the popularity of search queries in Google Search across different regions.
Type acne on Google Trends to see the interest of people in this topic. Here’s what you’ll get:
The above graph shows whether the interest of people in your topic is stable, increasing, or decreasing over time. While building a long-lasting blog, you should avoid topics that have a decreasing trend.
As you can see, the trend for acne has been stable over the past 5 years so it looks like a good topic for blogging. The interest in this topic shows that you’ll be able to get good traffic for your blog for many years to come.
4. Analyze the Competition
Once you have checked the stability of a topic, the next step is to consider the competition for it.
For this purpose, all you have to do is to use the Google Keyword Planner. Remember, you do not need to spend money for using this tool but you would need a Google Ads account for it. Setup an AdWords (now known as Google Ads) account and locate the “Keyword Planner” tool in the drop-down menu present at the upper-right corner of the screen.
Enter your keyword acne on Google Keyword Planner and observe the competition as well as average monthly searches for it.
The higher the count of average monthly searches, the more profitable the niche will be. Besides that, the competition should be low for the keyword you have selected so that you do not have to compete with the high authority websites which are targeting the same keywords.
In simple words, more monthly searches and less competition is equal to more demand and more potential for making money.
Here you can see, the average monthly searches for acne are 100K – 1M and the competition is low. This shows that acne is a great niche to blog about.
You can also look for other ideas or sub-niches in this topic using this Keyword Planner. Here are some more ideas within this niche that you can use for blogging:
Remember, it is always good to target a smaller niche because it gets easier to rank your website in search engines due to less competition.
5. Consider the Profitability
If you want to earn money from your blog, then it is important to make sure that you have chosen a profitable niche for monetizing your blog.
One quick test for this is to see if businesses and brands are advertising their products on Google Ads for the keywords related to your niche. If yes, then you have picked the right niche and you’ll be able to monetize your blog with Adsense ads.
6. Make a Final Decision
Congratulations! At this point, you have done all the necessary research for choosing a niche. Now, it’s time to take a final decision.
See, there’s no secret magic when it comes to deciding a niche. It all depends on your preferences and interests. My idea of a perfect niche can be different from yours because it varies from person to person.
But, the point is, if you have gone through all the above steps and have done the necessary homework before deciding a niche, it would get easier for you to make a right decision.
After all the research, listen to your heart. Pick a niche. Stick to it, build your website, and start writing great content.
You literally can do wonders. I believe in you. Just go for it! 🙂
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Do provide your feedback. Plus, if you have any query, just ask it in comments and I’ll answer. 🙂